GlaxoSmithKline's ViiV Healthcare aims to shift HIV daily pill thinking in first DTC ads - Endpoints News

At the beginning of this year, I laid out a basic objective for Endpoints News as we headed to our 5th anniversary. We've long been doing a fine job covering the breaking news in R&D — if I do say so myself — but we needed to expand our horizons on industry coverage, increase the staff and go much, much deeper when the stories demanded it.

In a phrase: broader and deeper.

It's safe to say, based on our daily web traffic, that you all seemed to like this idea. We've doubled the staff — thanks to a growing group of paid subscribers — ramped up the daily report and now publish a regular slate of in-depth articles. And traffic — those clicks you always read about — have gone up in volume too. Monthly sessions are up 43%, to close to 1.5 million. Unique readers are up 63%, to 874,480 in October, after setting a record of close to a million the month before. Page views are running at 3 million-plus a month. And the overall number of subscribers has surged to 124,000.

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